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Posted on:
February 5, 2022


When it comes to online marketing, there are many options to choose from. Two of the most popular are PPC and SEO. However, both have pros and cons, making it difficult to decide which one is right for your business. In this article, we will discuss the pros and cons of both PPC and SEO so that you can make an informed decision about which one is right for you.

Is PPC Better Than SEO?

When it comes to online marketing, there are many options to choose from. Two of the most common are PPC and SEO. Both have pros and cons, so how do you decide which is better for your business?

PPC involves paying for ads that appear in search engines. When someone clicks on your ad, you pay a predetermined amount, typically determined by how competitive your industry is. On the other hand, SEO is the process of optimising your website and content to rank higher in search engine results pages (SERPs).

What Are The Key Differences Between SEO and PPC?

The main difference between SEO and PPC is that with SEO, your site will rank higher in unpaid search engine results pages (SERPs), while with PPC, you’ll pay for each time someone clicks on your ad. Here are some other key differences:

  • PPC is paid advertising, while SEO is unpaid. PPC shows up at the top of search results pages and can be a great way to get traffic right away, but it’s expensive. With SEO, you optimise your website for search engines so that you rank higher in SERPs. This means more organic (i.e., free) traffic to your site, but it takes more time and effort than PPC.
  • PPC can be turned on or off at any time, while SEO requires continuous work to keep your website ranking high in SERPs. With PPC, you stop paying for ads when you turn them off; with SEO, the process is much more involved. You might have to go back and change your website’s code, content, or structure if Google were to decide that the elements you used when optimising your site are no longer relevant.
  • SEO can help optimise all of your pages, while PPC focuses on one landing page at a time. With SEO, you want to make sure all of your pages are optimised so that you can get as much traffic as possible. With PPC, you only need to optimise the page where people will click on your ad.
  • SEO is long-term, while PPC is short-term. SEO takes time and effort but lasts for a long time, while PPC gets you traffic quickly but can be expensive.

Pros and Cons of SEO


  • SEO is free organic process.
  • SEO can help you get more website traffic over time.
  • SEO can help you rank higher in SERPs for relevant keywords.
  • You only need to optimise your website once, and it will continue to work long term.


  • It takes a while to rank higher in SERPs, typically 3-12 months depending on keyword difficulty.
  • Google is constantly updating its algorithm, so you might have to go back and update your site’s code as well as its content regularly.

Pros and Cons of PPC


  • PPC is an effective way to get traffic quickly.
  • You can target your ads to specific audiences.
  • PPC is an excellent option for e-commerce websites.


  • PPC can be expensive.
  • You need to continuously monitor your ads and make changes as needed.
  • PPC has a lower click-through rate than organic search results.


SEO is not a type of PPC. SEO is unpaid, while the advertiser must pay for PPC.

Is PPC Cheaper Than SEO?

PPC ads can be cheaper than SEO. While PPC may cost more in the short term, it doesn’t have to be expensive in the long run if you know how to manage your budget and bids effectively. You can also save money with PPC by turning off your ads when they’re no longer relevant or useful.

SEO vs.Google Ads

In conclusion, considering PPC vs. SEO. While SEO and Google Ads offer different benefits, they are both essential aspects of online marketing. When deciding which one to focus on for your business, you should consider your goals, budget, and the competition in your industry. For example, if you’re looking to generate more leads or sales through your website, PPC may be a better option. However, SEO is the better choice if you’re looking to improve your website’s visibility and organic search traffic.

SEO is a long-term strategy that takes time to see results, while PPC is a short-term strategy that can provide immediate results. If you have the budget, you may want to do both SEO and PPC simultaneously, so you’ll have more traffic coming from different sources.

In addition, if you want your business to rank higher on Google search results pages (SERPs), it would be best for you to focus on SEO first before doing any paid advertising campaigns. This will help build your organic search traffic, which is the most valuable type of traffic there is.

Looking to learn more about how SEO can benefit your business this year, our team of search experts are here to deliver advice or a free SEO audit to identify how your website is performing and areas of improvement. Contact us today.