We partnered with Williams Internation Real Estate which is a high-end real estate agency based in Dubai, selling luxury villas, apartments and office blocks.
The Problem
Williams International was a brand new business starting up in Dubai and had just had their custom website built by our team too. Since they were new, immediately they found it challenging to generate new visitors online. Their entire property portfolio was being shown on their website so in order to generate enquiries and make sales.
As a business owner with a small team, Marc (co-founder) was busy with the operations of the business and was overwhelmed with trying to get their business more exposure on Google search. Not knowing where to start, or having any plan to succeed in this area, Marc needed a reliable partner to take care of this for them.
The solution
The first step in our process for Williams was to use Google’s search console to quickly get all of the website pages and properties indexed on Google search.
Helping us zero in on profitable search terms in the United Arab Emirates was crucial so that we could begin optimising the site for this kind of result.
Aside from on-page website optimisation to increase search engine opportunities, we regularly increased the backlinks and credibility of the website through sourcing guest post opportunities and supporting their team with producing blog articles and podcasts where required. Each of these measures helps spread the name of the company further and wider and builds trust in the website.
Results
Within the first 60 days of launching the SEO campaign, we started to generate organic traffic for Williams International, which quickly lead to new enquiries coming in via the website.
After 6 months our team has managed to grow the organic traffic by 390% to receive over 500 monthly visits from Google search. Which in return has allowed for more online enquiries, more properties being sold and listed online, and more growth. The Williams team has grown from 6 to over 25 agents and becoming a player within their real estate market.
60% of website traffic now comes from Google search, and it has become their strongest source for traffic generation. With these positive results, we have become a long-term partner of Williams International supporting them with their organic search marketing and other ad hoc marketing requirements.
How it was done
- Indexing a new website into Google
- Optimising existing pages for lucrative search terms
- Building credible backlinks through guest posting
- Supporting off-site business exposure
- Giving our efforts time to compound.