Parker Digital Marketing Logo

SEO boosts website to page 1 of Google for multiple locations

How we increased the search position for a London charity

Key Results

1.7k

Organic Keywords

2.3k

Monthly website visits

10/10

Client satisfaction

Details.

Note: CAN Mezzanine has now rebranded to Canopi Foundation.

CAN Mezzanine is a social organisation that are dedicated to supporting charities and other social sectors with their causes. They do this by providing a variety of flexible and affordable working environments, support services and events.

CAN Mezzanine are motivated to make a difference within the community and facilitate great work.

During a pandemic, the shared office space industry was heavily affected. After losing a percentage of their occupancy, CAN Mezzanine was on a mission to support their existing customers and see themselves through during an uncertain period of time.

The Right Fit

We at Parker Digital take pride in supporting businesses that make a difference. We are digital marketing experts and we’re confident that we can support CAN Mezzanine with ongoing lead generation during the pandemic and beyond, using a variety of paid media and more importantly, organic SEO. We are experts in Search Engine Optimisation and knew we could help them improve their natural website traffic.

The Solution

We had to run an SEO audit on the CAN Mezzanine website to understand their current position of them, and their immediate competition. We were then able to put together a custom strategy to work on improving the search rankings within London for office space, coworking, and meeting room services.

Through redefining their keyword list and optimising their website content to accommodate said keywords. We were able to create a collection of regular authoritative website articles for questions asked within the industry, along with a backlinking campaign to build out their domain authority further.

Approaching a multi-location company requires the same attention as a single location, we still need to ensure the website is optimised for search, and undergo a backlinking strategy to work to increase the domain authority. By understanding the search difficulty for each of the organisation locations, we were able to distribute our efforts to increase the search position for each location’s keyword.

The Results

CAN Mezzanine had a good base domain authority of 19 when we started working together. Within the first 6 months we have been able to continue to grow the domain authority through regular blog content and increasing the backlinks.

They now have a high 1,700 organic keywords being indexed on Google search which in return achieves them a huge 2,352 monthly organic visitors to their website.

CAN Mezzanine have continued to grow their occupancy during the pandemic, slowly moving towards their pre COVID occupancy. We have the traffic and results of organic search coupled with effective Google and social media paid advertisement.

Organic search results
organic search results for charity office space

How it was done

  • Custom SEO strategy
  • Imporving onpage SEO
  • Building website authority  
  • Acheive top 3 search positions for important keywors
  • Ranking for multiple locations
  • Increasing backlinks

Free website audit

The easiest way to improve your website or increase your search visibilty is to have us take an in-depth look in how you are currently performing. 

Your email will only be used to send you relevant content we think you’ll love. Opt-out anytime. We will never sell, rent, or share your personal information.