Search traffic – Right now, not many people are finding your website naturally through Google searches. But don’t worry! With some quick amends to the website and on-page SEO optimisation, and a handful of backlinks, you would start to see an uplift in natural traffic within just 1-3 months.

Services – You offer lots of services, but there’s not enough detail about each one on your website. Think of it like a menu; customers want to know exactly what they’re getting. So, services like “Yacht tender specialists” and “Paint & refinishing services” should have their own dedicated pages.

Headings – Some pages are missing proper titles (H1 Titles), making it harder for Google to understand what they’re about Changing the main headings from H2 to an H1 tag is a quick and effective fix.

Page speed – Your website loads quickly, which is great! No issues there.

Pages – Your website is a bit like a small book; we need to make it thicker!  This means adding a single page for each of the services and adding a blog with regular rankable content that links back to your core services.

Keywords – We’ve identified some search terms that people might use to find businesses like yours. We’ve marked the most promising ones in orange.  These have been chosen based on the keywords you already rank for, and should be improved, as well as new keywords that have the most potential. Some of the keywords you chose might not be as effective, but we’ve highlighted those in red.

Domain age – Your website has been around for over a year, which is a plus! Websites at least 1 years old usually have an easier time ranking on Google.

Domain Autority – Think of this as your website’s reputation score. Right now, it’s low (0 / 100), but given your website’s age and some updates, we expect it to climb.

Backlinks – Imagine these as recommendations from other websites. Right now, you don’t have many which will be one of the key reasons you currently do not have organic traffic. The more high-quality websites that link to you, the more Google thinks you’re trustworthy so building a collection of authoritative backlinks is essential.

Google My Business – We found a listing for Zenith Marine, but it doesn’t exactly match your website’s name. It’s like having two different business signs. We should align them for clarity and add more details to your profile.Reviews – You have two reviews, which is a start! Collecting more will help people trust your business and also help you show up more on Google.

Competitors – We have looked at two competitors to see how you compare. Overall Refit – International are only slightly better so we wouldn’t look to reverse engineer what they are doing. However, Superyacht Tender and Toys are doing very well, and therefore it is good to look at their website, pages, and content as a model to improve your own search position on Google.

SEO Issues – Overall, your website is in good health. A few pages could use more content, and some need a meta description. Here’s a quick breakdown:

• 7 pages have a low word count
• 2 pages without a H1 heading
• 10 pages with no meta description
• 1 pages with a <title> tag that is too short