MS Engineering - Parker Digital

Any of your own suggested keywords that do not appear in the list below have been reviewed and it was considered that they are not valuable enough or do not generate any searches.

See full list of keywords

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Keyword Suggestions

Keyword focus:

aod pumps
pneumatic diaphragm pumps
variable-speed motor
barrel drum
drum pumps
barrel pumps
2 diaphram pump
air operated pump
husky air pump
air transfer pump
piston air pump
binks pump
pumps direct
pnumatic pump
hydra clean
antifreeze transfer pump
sanitary diaphragm pumps
air driven pumps
electric piston
diaphragm air pump
electric double diaphragm pump

NOTE: Increasing the position of these keywords will also mean that relatable keywords will automatically increase too.

Competitor Research

Here’s how your top 2 competitors compare to you:

	You	Competitor 1	Competitor 2
URL	msepumps.co.uk	castlepumps.com	pumpsdirect.com
Domain Rating (Authority)	2.5/100	33/100	13/100
Domain Age	0Yr 6Mo	15Yr 10Mo	21Yr 11Mo
Creating Blog Content?	No	No	Yes
Blogs per month	N/A	N/A	0
# Google Reviews	3	2	16
Monthly organic traffic	4	8,200	351
Total # of referring domains	3	4,900	31

Final Summary/Recommendations

On Page SEO – IMPORTANT! None of the pages appear to be set up with approriate meta titles or descriptions which will have a negative impact on search positions. This needs to be fixed first of all to have a sitewide impact. Your website has a lot of content and overall should be ranking higher, especially for product ralated search terms. Without the correct on page SEO, it is hard for Google to dertmine that your page should be displayed when people search for what you are offering.

Keywords

Your website ranks well for a lot of low search volume keywords, we call these non-lucrative terms because they are not able to generate the organic traffic the website needs to generate business.

When choosing keywords, we a looking at a variety of things. All keywords highlighted within the audit have taken into consideration the user’s search intent (eg research or buying), the search difficulty, and the volume. From our experience, the green highlights are keywords we could get you ranking on page 1 in the next 90 days, the other highlighted in orange will be our long-term focus for the next 6+ months.

Search terms that contain a low search volume but are product specific are going to have a fairly high buying intent, so even though the amount of times the product name is searched is low, we would still like to rank well for these.

Currently, your website is ranking for terms such as “washguard” or “washgun” without spaces. People are searching for these terms, with the spaces. We would need to ensure that all product names are including spaces within the website’s content where appropriate.

At this stage, all keywords ranking outside of top 100 for your website will not be considered. Once a positive increase has been made with the campaign, then we will look at where these are then positioned and look to focus on them then.

Note: Typically, by improving selected keywords, we see an improvement across the board. Therefore by increasing the position of 20 focused keywords, you will see a spike in overall search traffic for those as well as others that your website is ranking for.

Domain rating – Your domain rating is not as strong as your competitors but still strong enough to make a positive impact and be deemed credible in the eyes of Google. You have a good opportunity to rank existing and new content quicker than most, and actioning the on-page SEO amends mentioned above will go a long way to seeing these quick wins in traffic.

Backlinks – You have a lot of backlinks which gives your SEO campaign a good start. You will need to continue building these links from high authority credible websites and NOT unrelatable websites, or purchasing links from a link farm.

Google Reviews – You currently only have 1 Google review and ideally need more in order to have the competitive advantage over your competitors in the local listings (map pack)

Site Errors – According to Ubersuggest, there are over 2000 issues detected around the website which over time will need adressing, the majority are from having a low word count, which will be product pages. We’d recommend starting to increase the content on your top 20 best sellers first, and working on the easy diffculuty errors with highest SEO impact.

All errors are highlighted below:

771 pages have a low word count
73 pages with duplicate meta descriptions
144 pages with duplicate <title> tags
6 pages are blocked from appearing in search engines
45 pages without a H1 heading
6 pages with broken links
770 pages with no meta description
10 pages returned 4XX status code
95 pages with a <title> tag that is too long
125 pages with a <title> tag that is too short
204 pages with a poorly formatted URL for SEO
104 pages with URLs that are too long

Schedule a call to discuss a campaign

Want us to take on your SEO campaign? Schedule a call with Parker Digital to discuss plans and pricing.

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