Parker Digital Marketing Logo

SEO Sprint Results

Overall Site Health Score


Overall SEO Score


Navigate your report

Current General Site Data

Monthly organic traffic


Monthly organic traffic value


Total Backlinks


On-page Recommendations

We audited your site for potential errors that can hurt your rankings. Here’s what we found:

Current Keyword Rankings

See how your top keywords currently rank on Google search.

Any of your own suggested keywords that do not appear in the list below have been reviewed and it was considered that they are not valuable enough or do not generate any searches. 

Keyword Suggestions

Page 1 guarantee focus:

burglar alarms london
security alarms london
redcare fire alarm

General keyword focus:

security cameras
cctv systems
fire alarms
cctv installation
cctv camera for home
cctv camera installation
bt redcare
burglar alarms near me
house alarms near me
alarm bell
redcare alarm
red care alarm
redcare monitoring
bells only alarm
bell fire alarm
bell alarms
burglar alarm
home cctv system
home cctv installation
outdoor cctv camera
burglar alarms
cctv cameras
alarm system

Location keyword focus:

fire alarm installations london
home alarm systems london
burglar alarm london
cctv essex
home security london
cctv systems london
alarms london
essex alarms
burglar alarm installation london
fire alarms essex
intruder alarms london
alarms essex
home security systems london
fire alarm installation essex
security systems essex
cctv installation in london
cctv installation in essex
burglar alarms in essex
alarms hertfordshire
cctv systems hertfordshire
security alarms essex
security systems installation essex
NOTE: Increasing the position of these keywords will also mean that relatable keywords will automatically increase too.

Competitor Research

Here’s how your top 2 competitors compare to you:

YouCompetitor 1Competitor 2
SEO Score76%80%75%
Domain Age8Yr 0MoN/A24Yr 9Mo
Domain Authority04455
Creating Blog Content?YesYesYes
Blogs per month01-21
# Google Reviews0120
Monthly organic traffic2040.3k10.2
Total # of ref unique domains81.3k547
Total # of backlinks2510.3k6.3k

Final Summary/Recommendations

Search traffic – According to our SEO tool, In Jan 2023 you were receiving over 50 organic visits a month, and then now this has dropped to 20 visits. It looks like The majority of your traffic is coming from the branded keyword “bell security”. SO far there is lots of potential to increase your rankings when ranking your service-based pages.


Keywords – We have researched the keywords that we think would be viable for you to focus on and highlighted them in orange. This is a combination of what you are already ranking for and keywords identified in the research process, and have highlighted the keywords we feel are the most achievable to rank higher for, based on your current website SEO health.

Keywords highlighted in green are keywords we could offer you our page one ranking within 90 days guarantee that you are already ranking for.

Keywords highlighted in orange are those more generic (non-location) terms that come with a higher search volume and rank difficulty. We have selected terms that hold a lower difficulty to rank and what we feel is the most achievable over the next 6-12 months.

Keywords highlighted in grey are the location-based keywords that you should also look to rank for since there is still an opportunity for you here, and can give you boosts in traffic in the shorter term compared to the keywords highlighted in orange, which will take longer.


There are attractive keywords that are not highlighted on the sheet which we can revisit once the website is in a better position in the search engines and the higher-difficulty keywords are more realistically achievable.


Domain Authority – DA is a rating out of 100, and is the benchmark to decide how credible your website is against others on the internet, including your competitors. Your website doesn’t yet have a domain rating so therefore you will struggle to rank for the more competitive keywords. Over time, you will need to increase the domain authority by fully optimising the website for search and increasing the number of valuable links coming into the website from other credible websites with a higher domain authority than you.


Domain Age – There is no concern with your domain age. Despite is being much younger than Verisure, it is old enough to be recognised as established, and therefore increasing the domain’s authority will be easier to increase.


Competitors – Both of the competitors we have analysed (ADT and Verisure) are both generating a lot of traffic and are very established in their fields. We can model these to reverse engineer the success they have found organically in the search engines.


Google My Business –  We couldn’t find a GMB for your website, so if yours does not exist, you would need to create one. If it does exist, you will need to check it is publicly visible. A well-optimised Google business profile will go a long way to naturally increasing your website’s visibility on Google and gaining more traffic.


Google Reviews – Your competitors despite being well-established in their fields, do not have the amount of Google reviews that would have anticipated. This is positive since you are able to easily acquire more and beat them in this area.

Backlinks – Backlinks are the main driving factor that determines whether your website is considered a credible source of information. The more credible websites (high domain authority) we have linking back to yours, the more Google will push your website up the rankings for the keywords found on the page’s content. Both of your competitors have a much higher amount of backlinks than you, so you will have to start building backlinks from credible relevant websites. This can be achieved through blogger outreach articles, and building credible blog content hosted on your own website that people will naturally share and link to.
SEO Issues – Overall your website health is good. There are only a few pages that have been flagged to need more words, and a few of pages that are asking for a shorter seo title. Here is a breakdown of the SEO issues discovered.
  • 4 pages have a low word count
  • 1 page are blocked from appearing in search engines
  • 6 pages with a <title> tag that is too long
  • 1 pages with a <title> tag that is too short

Schedule a call to discuss a campaign

Want us to take on your SEO campaign? Schedule a call with Parker Digital to discuss plans and pricing.