Search traffic – According to our SEO tool, In Jan 2023 you were receiving over 50 organic visits a month, and then now this has dropped to 20 visits. It looks like The majority of your traffic is coming from the branded keyword “bell security”. SO far there is lots of potential to increase your rankings when ranking your service-based pages.

Keywords – We have researched the keywords that we think would be viable for you to focus on and highlighted them in orange. This is a combination of what you are already ranking for and keywords identified in the research process, and have highlighted the keywords we feel are the most achievable to rank higher for, based on your current website SEO health.

Keywords highlighted in green are keywords we could offer you our page one ranking within 90 days guarantee that you are already ranking for.

Keywords highlighted in orange are those more generic (non-location) terms that come with a higher search volume and rank difficulty. We have selected terms that hold a lower difficulty to rank and what we feel is the most achievable over the next 6-12 months.

Keywords highlighted in grey are the location-based keywords that you should also look to rank for since there is still an opportunity for you here, and can give you boosts in traffic in the shorter term compared to the keywords highlighted in orange, which will take longer.

There are attractive keywords that are not highlighted on the sheet which we can revisit once the website is in a better position in the search engines and the higher-difficulty keywords are more realistically achievable.

Domain Authority – DA is a rating out of 100, and is the benchmark to decide how credible your website is against others on the internet, including your competitors. Your website doesn’t yet have a domain rating so therefore you will struggle to rank for the more competitive keywords. Over time, you will need to increase the domain authority by fully optimising the website for search and increasing the number of valuable links coming into the website from other credible websites with a higher domain authority than you.

Domain Age – There is no concern with your domain age. Despite is being much younger than Verisure, it is old enough to be recognised as established, and therefore increasing the domain’s authority will be easier to increase.

Competitors – Both of the competitors we have analysed (ADT and Verisure) are both generating a lot of traffic and are very established in their fields. We can model these to reverse engineer the success they have found organically in the search engines.

Google My Business –  We couldn’t find a GMB for your website, so if yours does not exist, you would need to create one. If it does exist, you will need to check it is publicly visible. A well-optimised Google business profile will go a long way to naturally increasing your website’s visibility on Google and gaining more traffic.

Google Reviews – Your competitors despite being well-established in their fields, do not have the amount of Google reviews that would have anticipated. This is positive since you are able to easily acquire more and beat them in this area.