Note: in respecting our client’s wishes, this case study refrains from mentioning the brand’s name.
This UK-based cycling store has been around for many years and holds a fantastic local reputation, which has allowed them to grow over time. With the launch of their new online store, sales were slow due to the lack of reach/exposure. Still relying on local customers they faced the challenge of generating customers outside the local area and being able to sell bikes on a national level.
The Right Fit
At Parker Digital Marketing, we’ve worked with retail and eCommerce brands so we understand how to market the products and target the audience throughout the multiple stages of the buyer’s journey.
We created an effective strategy to target customers when they are towards the end of your buying journey and are looking for a specific bike. Implementing Google Merchant Center has enabled us to sync the store product catalogue, to then have all items appear under the Googles ‘shopping’ tab within Google search.
We then implemented our Google Ads system to advertise under the sponsored products block. This coupled with effective ongoing advert optimisation has enabled us to place produces in front of potential customers.
Within the first 6 weeks, we grew their ads revenue by 1000% and give them A spike in online revenue hitting over £35,000, with only £1,100 spent on advertisement. This is a 31x return on their advertisement spend.
We are excited to see this brand continue increasing its national reach and sales through its online store.
How it was done
- Syncing the catalogue to Google Merchant Center
- Strategic Google Shopping place
- Using our agency Ads system
- Highly optimised adverts to scale using Google Ads