One of the most common myths about businesses and their websites is that a website is not a necessary business tool.
We’re here to bust this myth!
With the rise of social media, we can see why some business owners think they don’t need a website and can get all the sales and customers they need from Facebook and Instagram.
We’ll explain why it’s important for businesses to have their own website by highlighting many of the benefits in the next section.
A website boosts credibility
The legitimacy of your company might significantly improve if you have a website for it, making this one of the primary reasons why you should have one. There is a good chance that a number of other service providers offer services that are comparable to yours. Having a website that not only looks nice but also effectively conveys high-quality content to customers is one approach to differentiate yourself from the competition.
People may have doubts about the credibility of your company if you do not have a website. People will feel more at ease knowing that you run a legitimate enterprise if you have a website because it provides additional information about your company.
Promotes branding and tone of voice
One of the most important things that you can do is to demonstrate to your potential clients your company’s tone of voice and brand by speaking in a manner consistent with it. Create a connection with your customers and enhance the likelihood that they will make a purchase from you by unequivocally stating who you are, what you stand for, and what you represent.
This is another way in which you might differentiate yourself from the other businesses in the industry. This can be an extremely difficult task to do if your company does not have a website because customers are unable to quickly and readily access information that is of high quality and reliable regarding your company.
Increase leads and sales opportunities
Ninety-nine percent of companies are actively seeking for new ways to boost their sales chances by increasing the number of emails, phone calls, and ultimately, sales. Because a website functions similarly to a salesman working around the clock, it can bring in a greater number of leads and sales for a company.
If people find you online, become interested in your product or service, and want to know more about it, the information on your website will allow them to know how to contact you, which provides you with the potential to improve your sales. Even if they come with expenses, websites can generate a good return on investment (ROI) if they are utilised effectively.
Opportunity to be found in Google search
If you don’t already have a website, you’re missing out on a huge opportunity to increase your visibility in search engines like Google. Of course there is a tiny amount of work thats needs to put in with search engine optimisation (SEO). When consumers find you when they look for the product or service you offer, they are more likely to make a purchase from you.
Having a website is essential if you want to compete in Google’s search results and grow your website’s organic traffic.
Updates, Announcements and Frequent Questions
Your website is always available, so you can easily inform your consumers of any changes or new offerings. You can inform them about your current activities this way. Upselling is more likely to succeed when you provide them with information that is directly applicable to their situation.
Likewise, a lot of companies’ lines get clogged up with calls from potential and present clients who all have the same basic inquiries about the company’s location, hours of operation, pricing, etc. Customers will be dissatisfied if you ignore their calls, but if you answer everyone, you won’t have time to get other things done.
A website can help cut down on these calls and boost efficiency inside an organisation. At the same time, it improves the user experience by allowing customers to obtain answers to their questions without having to contact you.
We think websites are crucial for any business, no matter how big or little. You should look into getting a functional website for your business if you don’t already have one or if your current website isn’t providing any of the aforementioned benefits.
PS this isn’t another sales pitch, if you genuinely have any questions about websites, contact one of our web design experts and they’d be happy to answer any questions – no obligations.